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Field notes on building Shopify apps, SaaS, and the web.
Engineering and product writing from the team behind ByteInfy's apps.
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Checkout Extensibility: What Plus Merchants Must Migrate
The old checkout let you edit a Liquid template and do almost anything. The new one gives you defined extension points, a faster checkout, and no way to break it.
BFCM Landing Pages on Shopify That Actually Convert
Your BFCM landing page receives your most expensive traffic of the year. It should say one thing, load fast, and never disagree with what the cart charges.
Shopify POS in India: What Works and What Does Not
Most Shopify POS guides are written from a US perspective and describe a setup that is not straightforwardly available in India. Here is the honest local picture.
Agentic Commerce: How AI Agents Buy From Your Shopify Store
Shopify turned agentic commerce on by default in June 2026. Your catalogue is already exposed to AI shopping agents — the open question is whether it is good enough to be chosen.
Migrating to Shopify Without Losing Your Design
Migrations rarely fail on the data. They fail on the URLs nobody mapped, the schema nobody noticed had gone, and the redesign that shipped at the same time.
Why Shopify Discounts Do Not Stack, and How to Fix It
Two offers that each work alone frequently do nothing together. The cause is almost always a combination setting nobody touched, and the symptom is silence.
Shopify Theme or Custom Build: How to Decide
The choice is not really theme versus custom. It is how much customisation a theme can absorb before rebuilding becomes cheaper than fighting it.
Best Shopify SEO Apps in 2026
Shopify SEO apps fall into four categories, and only two of them are worth money for most stores. Here is what each actually does and what none of them can help with.
Hiring a Shopify SEO Agency: What to Expect
The hardest thing about buying SEO is that you cannot judge it for months, and by then you have paid for months. Here is what to ask before that.
Turn Instagram Reels Into a Shoppable Shopify Feed
The fastest route to a populated video feed is content you already made. Here is how to bring Reels onto a Shopify storefront without wrecking page speed or your rights position.
WooCommerce to Shopify Migration: What Actually Breaks
Moving products from WooCommerce to Shopify is the easy part, and it is the part every migration guide covers. The parts that actually go wrong are URLs, variants, customer passwords and the redirect map. This is a migration plan built around the failure points rather than the data export.
Best Shopify Shoppable Video Apps in 2026
Every shoppable video app shows you the same polished demo reel. The differences that matter are page weight, format coverage and what happens to your Core Web Vitals.
