A BFCM Video Campaign for Shopify, Start to Finish
BFCM video fails for two reasons — it gets made too late to test, and it lands on the pages you can least afford to slow down. Both are avoidable in October.
4 October 2026 · 9 min readRead
Category
Video Commerce & UGC
3 articles
Category
Video Commerce & UGC
3 articles
Using TikTok UGC on Your Shopify Storefront
TikTok content works on a storefront for the same reason it works in a feed — it looks real. The parts that go wrong are rights, placement and page weight.
26 September 2026 · 7 min readRead
Turn Instagram Reels Into a Shoppable Shopify Feed
The fastest route to a populated video feed is content you already made. Here is how to bring Reels onto a Shopify storefront without wrecking page speed or your rights position.
17 September 2026 · 7 min readRead
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