Category
8 articles
Category
8 articles
A Function computes the outcome you intended rather than hoping several discounts cooperate. That single property removes most of the failure modes merchants live with.
A threshold set at a round number rewards customers who were already spending that much. Set it from your own distribution and it changes behaviour instead.
A free gift is easy to promise and awkward to deliver. The gift has to enter the cart itself, at zero cost, without becoming something people can order on its own.
Volume discounts sell more of one thing. Bundles sell a different combination of things. Which works depends on whether your customer wants two, or wants a set.
Most BFCM calendars are a list of dates. This one is a list of decisions, ordered so that each week's work depends only on decisions already made.
Shopify's native discounts cover more BOGO cases than most merchants realise. Here is what native handles, where it stops, and what to reach for when it does.
Two offers that each work alone frequently do nothing together. The cause is almost always a combination setting nobody touched, and the symptom is silence.
Most BFCM margin damage is decided in October, when someone picks a headline discount without modelling what it does to average order value, returns and January demand.
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