
A BFCM Discount Calendar for Shopify Stores (2026)
Most BFCM calendars are a list of dates. This one is a list of decisions, ordered so that each week's work depends only on decisions already made.
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4 articles
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4 articles

Most BFCM calendars are a list of dates. This one is a list of decisions, ordered so that each week's work depends only on decisions already made.
Shopify's native discounts cover more BOGO cases than most merchants realise. Here is what native handles, where it stops, and what to reach for when it does.

Two offers that each work alone frequently do nothing together. The cause is almost always a combination setting nobody touched, and the symptom is silence.

Most BFCM margin damage is decided in October, when someone picks a headline discount without modelling what it does to average order value, returns and January demand.

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