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Storefront & Design

5 articles

BFCM Landing Pages on Shopify That Actually Convert

Your BFCM landing page receives your most expensive traffic of the year. It should say one thing, load fast, and never disagree with what the cart charges.

23 September 2026 · 8 min readRead
Woman photographing shoes for online sale in home workspace with laptop and packages.

Migrating to Shopify Without Losing Your Design

Migrations rarely fail on the data. They fail on the URLs nobody mapped, the schema nobody noticed had gone, and the redesign that shipped at the same time.

20 September 2026 · 7 min readRead
Two women packing boxes for an online store, focusing on barcode and labeling processes.

Shopify Theme or Custom Build: How to Decide

The choice is not really theme versus custom. It is how much customisation a theme can absorb before rebuilding becomes cheaper than fighting it.

19 September 2026 · 7 min readRead
Flat lay of smartphone, cards, and shopping cart on green. Perfect for e-commerce and online shopping themes.

Shopify Theme Speed: What Actually Moves the Score

Image compression is the advice everyone gives and rarely the thing holding a Shopify store back. The weight that matters is scripts you installed and forgot.

12 September 2026 · 7 min readRead
Person holding a credit card while shopping online on a laptop, indicating ecommerce transactions.

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