BFCM Inventory and Fulfilment Ops for Shopify
The stock that runs out during BFCM is rarely the product you promoted. It is the free gift, the bundle component, and the variant nobody was watching.
6 October 2026 · 7 min readRead
Tag
bfcm
6 articles
Tag
bfcm
6 articles
A BFCM Video Campaign for Shopify, Start to Finish
BFCM video fails for two reasons — it gets made too late to test, and it lands on the pages you can least afford to slow down. Both are avoidable in October.
4 October 2026 · 9 min readRead
A BFCM Discount Calendar for Shopify Stores (2026)
Most BFCM calendars are a list of dates. This one is a list of decisions, ordered so that each week's work depends only on decisions already made.
29 September 2026 · 7 min readRead
BFCM Landing Pages on Shopify That Actually Convert
Your BFCM landing page receives your most expensive traffic of the year. It should say one thing, load fast, and never disagree with what the cart charges.
23 September 2026 · 8 min readRead
The BFCM Checkout Readiness Checklist for Shopify
Checkout is the one part of your store where a fault costs you the whole order. Here is what to verify before Black Friday, and what to stop changing before it.
14 September 2026 · 7 min readRead
How to Structure BFCM Offers That Do Not Destroy Margin
Most BFCM margin damage is decided in October, when someone picks a headline discount without modelling what it does to average order value, returns and January demand.
7 September 2026 · 7 min readRead
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