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Field notes on building Shopify apps, SaaS, and the web.
Engineering and product writing from the team behind ByteInfy's apps.
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GEO for Shopify: Getting Cited by ChatGPT and AI Overviews
AI assistants now answer the questions that used to start on Google. They cite sources they can parse, verify and attribute — which is a different job from ranking.
Headless Shopify with Hydrogen: When It Pays Off
Headless is not faster by default and not better by default. It buys you control, and control is only worth its price when you have something specific to do with it.
Passing Shopify App Store Review the First Time
Review is not a formality at the end of a build. A large part of the checklist describes architecture, and discovering that after the app is written is how timelines slip.
Custom Shopify App or Public App: How to Choose
A custom app assumes one merchant, one theme, one configuration. A public app can assume none of those, and that difference runs through the whole build.
How to Structure BFCM Offers That Do Not Destroy Margin
Most BFCM margin damage is decided in October, when someone picks a headline discount without modelling what it does to average order value, returns and January demand.
Hiring a Shopify Development Agency Without Guessing
A portfolio proves something was built. It says nothing about whether it still works, who maintains it, or what it left behind in someone's theme.
