How Many Shopify Apps Is Too Many
Apps differ by orders of magnitude in weight, so counting them tells you almost nothing. Measuring what they load tells you everything.
22 October 2026 · 8 min readRead
Tag
core-web-vitals
4 articles
Tag
core-web-vitals
4 articles
Adding Video to Shopify Without Wrecking Page Speed
Most video projects that fail did not fail because the video was bad. They failed because the pages carrying it got slower and nobody connected the two.
22 October 2026 · 8 min readRead
Shopify Mobile CRO: Where the Revenue Actually Leaks
A resized desktop browser is not a phone. It has no address bar eating the viewport, no thumb, no slow connection, and no notification arriving mid-checkout.
18 October 2026 · 8 min readRead
Shopify Theme Speed: What Actually Moves the Score
Image compression is the advice everyone gives and rarely the thing holding a Shopify store back. The weight that matters is scripts you installed and forgot.
12 September 2026 · 7 min readRead
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