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conversion

6 articles

Shopify Abandoned Checkout Recovery That Works

Abandonment is not one behaviour. Someone comparing prices and someone whose card was declined need entirely different messages, and most stores send them the same one.

17 October 2026 · 7 min readRead
A person makes an online purchase using a credit card on a laptop, with a smartphone and glasses nearby.

UGC or Studio Video: What Sells Better in 2026

The question is not which is better. It is which doubt you are resolving, because credibility and clarity are different problems with different solutions.

16 October 2026 · 7 min readRead
Team members packing orders in an online store's workspace, exemplifying efficient teamwork.

Video on Shopify Product Pages: Placement and Impact

The debate about whether product video works is less useful than the question of where it goes. Placement decides viewership, and viewership decides everything after.

11 October 2026 · 8 min readRead
Close-up of a customer using a smartphone for contactless payment at a retail checkout with a pineapple on the counter.

Product Page Design That Converts on Shopify

Most product page advice is a list of elements to add. The better question is which doubt each element resolves, and what to remove because it resolves nothing.

2 October 2026 · 7 min readRead
A person using a smartphone for contactless payment at a retail store counter.

BFCM Landing Pages on Shopify That Actually Convert

Your BFCM landing page receives your most expensive traffic of the year. It should say one thing, load fast, and never disagree with what the cart charges.

23 September 2026 · 8 min readRead
Woman photographing shoes for online sale in home workspace with laptop and packages.

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