TikTok content works on a storefront for the same reason it works in a feed — it looks real.
UGC is credible precisely because it is visibly not a studio production, so polishing it away destroys the thing that made it work.
Rights are the step most stores skip — a creator agreeing to a repost has not agreed to commercial storefront use.
Feed content and product-page content have different jobs, and the best-performing TikTok is often the worst product-page clip.
Own the file. Embedding TikTok's player gives you their layout, their script on your page, and a video that vanishes if the post is deleted.
Not without permission. Posting publicly does not licence commercial use, and tagging your brand is not consent.
The full guide has the formats, the deadlines and the worked examples.