Product pages rarely fail because of their title tags. They fail because the data is thin, the
Product data completeness matters more than keyword placement, and it now feeds classic search, shopping surfaces and AI agents at once.
Specifications published as images are invisible to every machine reading your catalogue, and this is extremely common.
Variant pages are a duplication risk — decide deliberately which variants deserve indexable URLs.
Products are usually over-linked internally while collections are under-linked, which is backwards for category queries.
Usually not. Variants that represent genuinely different search intent — a different capacity, a different format — can justify their own indexable page.
The full guide has the formats, the deadlines and the worked examples.