AI assistants now answer the questions that used to start on Google.
Since the Summer '26 Edition, eligible Shopify catalogues auto-syndicate to ChatGPT, Copilot, Google AI Mode and Gemini through the Universal Commerce Protocol.
AI surfaces extract claims that are specific, attributed and dated — vague marketing prose is not extractable at any volume.
Product data completeness is the highest-leverage GEO work for a store, because it feeds classic search, shopping surfaces and AI agents at once.
Google retired FAQ rich results on 7 May 2026, so structured Q&A is now an entity and extraction signal rather than a SERP feature.
GEO — generative engine optimisation — is the practice of making content and product data usable by systems that generate answers rather than list links.
The full guide has the formats, the deadlines and the worked examples.