Most Shopify blogs fail before the first post, because nobody decided what the blog was for or
A store blog earns its place by winning questions your product and collection pages structurally cannot answer.
The most common structural failure is linking to individual products instead of the collection that should rank for the category.
AI answer surfaces reward content that states specific, attributed, dated claims — which is also what makes content useful to readers.
Publishing sporadically produces almost nothing; a small number of maintained pieces beats a large number of abandoned ones.
It is worth it when there are genuine questions your buyers ask that a product or collection page cannot answer, and when you can sustain publishing and updating.
The full guide has the formats, the deadlines and the worked examples.