Live commerce is enormous in parts of Asia and modest in the West.
Live shopping's success varies enormously by market and category, and Western adoption has not followed the Asian trajectory it was predicted to.
The binding constraint is audience, not technology — a live stream with no one watching converts nothing regardless of production quality.
It is closer to running an event than publishing content, with the recurring effort that implies.
Test with a phone and an existing audience before buying anything; the replay is often worth more than the live event.
Less well, and the gap has persisted longer than most predictions allowed for. Live commerce is a mature, large channel in China and significant across parts of Southeast Asia.
The full guide has the formats, the deadlines and the worked examples.