A BFCM page receives your most expensive traffic of the year, so page weight costs more here than anywhere else on the site.

One offer per page converts better than a page listing every deal, because a shopper arriving from a specific ad wants the thing that ad promised.

The page must never state a discount the cart cannot deliver — mismatch between promise and checkout is the fastest way to lose an expensive visitor.

Build it in October, freeze it in mid-November, and have the offer messaging driven from the same source as the discount itself.