Most BFCM calendars are a list of dates. This one is a list of decisions, ordered so that each
Black Friday 2026 is Friday 27 November, Cyber Monday is 30 November, and Cyber Week runs 27 November to 3 December.
Offer structure should be settled by late October, because everything downstream depends on it and late changes cause checkout bugs.
Mid-November is the freeze date for discount logic — a change shipped after that has no observation window before peak.
The week after Cyber Monday matters more than most merchants plan for, because it decides whether BFCM buyers become customers.
Friday 27 November 2026. Cyber Monday is Monday 30 November, and Cyber Week is generally treated as 27 November to 3 December.
The full guide has the formats, the deadlines and the worked examples.